A readership base is key to success

A readership base is key to success

readersArdain Isma

A readership base is key to success in the world of publishing. I can’t stress this enough. Being a great writer is one thing. Building a base of followers—in this case READERS—is the one factor and the only one that will make it possible to get your name out there so that you can live off your work. Being a college professor, I value a great book. I understand the pivotal role literature plays in our society. The role of a writer is to WRITE; but that’s one aspect of the story. Writing is a business, and this aspect is too often overlooked.

If the latter aspect is one your main priorities, you need to start exploring it.  The compelling message behind your hard-fought manuscript will be severely limited without your readers. I’m sure friends and relatives will always be there to cheer you up. In the world of publishing, however, trading around the core—which means selling to friends and relatives—will not get you to the bestseller list.

Publishers love to see that base which constitutes the tarmac and perhaps the airfield from which your book will take off—of course, to that dazzling destination. Be smart!

For more on this relevant topic, you can visit The Creative Penn on YouTube. But do not focus on just one site. Do your own research, and you can always share your findings with your fellow writers.  You can also read this piece. Best tools to promote your writing.

Note: Ardain Isma is a novelist and editing manager at CSMS Magazine . He heads the Center for Strategic and Multicultural Studies. He also teaches Introduction to Research Methods at Embry Riddle University. To see his books, click here.

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