This morning, I’d like to share this with you: Digital platforming and what it can do for an author. Establishing an important presence on the web has always been a tough issue for authors. It feels like swimming in an ocean of uncertainty. It’s hard to get an intellectual projection for success in the world of publishing if within your work range, the bottom as well as the top is unknown. In this web of uncertainty, perception is the key, experts are saying.
But navigating between work and other professional obligations in a 24-hour day leaves little time to focus on multiple media platforms in a consistent basis, let alone in a prolific way. It’s a lot of work. However, I believe it can be done. From my own experience, I would suggest you choose a platform—whether Twitter, Facebook, Linked-in—that fits well within your work schedule. Then post as often as you can, even if it is at a rate of one post a day. As an author, building a follower base is key, even if it doesn’t land you the book deal you’ve always dreamed of. Nowadays, having a book deal is no longer what makes an author relevant. Needless to mention the growing number of writers who have managed to circumvent the unbreakable wall of traditional publishing to finally reach the plateau of their literary success. In the world of writing and reading, your readership matters most, and building a strong presence in social media CAN make it happen.
Note: You can read this article in Writers Digest on Digital Platforming
Ardain Isma is a novelist and editing manager at CSMS Magazine . He heads the Center for Strategic and Multicultural Studies. He also teaches Introduction to Research Studies at Embry Riddle University. To see his books, click here.
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