Do not underestimate your book back cover. Everyone involved in the publishing business will tell you how important the back cover is. This part is a major component of the process, especially if you’re a self-publisher. According to Book Editor, to run a successful book campaign, everything MUST center on the cover. So, you must get it right.
As hard as it is to promote a book, the back cover can make or break a book sale. When you hear people say, “don’t judge a book by its cover,” don’t pay too much attention to it. It’s just an insignificant old cliché. A clumsy cover can kill a sale. Readers will take one quick glance at your cover and then decide if they want to pick it up—just a glance Their next move is to take a longer look at the back cover, sometimes no more than 1 minute, and then decide whether they want to purchase it.
Below is a 14-point rule to follow if you are interested in publishing.
1.Keep the blurb to 200 words or less. Don’t cheat by decreasing the font size.
2.Go with the standard spacing between the lines.
3.Carry the same design elements from the front cover to the back.
4.Choose sans serif text for its legibility.
5.Only choose one or two colors for the font text on your back blurb. Choose easy to read colors for the text.
6.Also, if choosing two colors, opt for contrasting colors. Check out this link for more information on color contrast.
7.Include plenty of white space on your book cover.
8.Add reviews/ endorsements from well-known outlets or personalities. Pick and choose the best.
9.Don’t include too many reviews.
10.Include a professional headshot.
11.Consider using a subtitle to ask an engaging question.
12.Leave room for your 13-digit International Standard Book Number(ISBN code) barcode.
13.Mind the margins. Leave plenty of white space around the borders so that readers won’t need to move their fingers to read your text.
14.Include thumbnails of your other books for marketing purposes.
Note: These tips can be found the book editor website.
Ardain Isma is a novelist and editing manager at CSMS Magazine. He heads the Center for Strategic and Multicultural Studies. He also teaches Introduction to Research Studies at Embry Riddle University. To see his books, click here.