Yesterday, I shared with you the best ways to vet a hybrid publisher. Like everything else in life, nothing is perfect, and when it comes to partnering with a company in a business of which you may know nothing or very little, it is important to do your own research. Today, I want to share with you how this current trend of publishing could be an alternative to new authors. Traditional publishers, though still hold the best cards in what has been described as a multibillion-dollar business, have been increasingly under pressure first from the growing strength of self-publishing and now hybrid publishing. The latter option looks incredibly attractive to new authors as many traditional publishers simply shut their doors to new writers—or the ones with no-name recognition. You want to go down this path, you must know the pros and cons. Read the article below from popular blog Reedsy Blog.
What are the benefits of hybrid publishing?
- They might have good industry connections
As we mentioned above, some hybrid publishers are subsidiaries of larger presses and may have access to their marketing resources. If you’re lucky, they might make your title available in their parent company’s catalog, leading to greater prestige — and more sales.
- They can take care of the publishing tasks you have no interest in handling
Self-publishing is not for everyone. If you’re a writer whose only interest is to write books, then you might want someone else to handle the editorial, design, and marketing work — especially if all these professionals are used to working as a team on book launches. If you’re willing to put money down for access to expertise, then hybrid publishing might be the right choice for you.
- They’ll give you a bigger share of royalties than traditional publishing
Like self-publishing, hybrid publishing allows authors to rake in a far bigger share of the royalties for every copy of a book they sell. To put things in perspective, a typical book deal with a traditional publisher nets authors 10-15% in royalties for a hardcover, 8-10% for a paperback, and 25% for an ebook. Hybrid publishing, on the other hand, can let the author rake in up to 50% in royalties.
- They offer you a fair amount of input at every stage of the process
If you opt for hybrid publishing over a more straightforward self-publishing route, you’re probably interested in getting an in-house team of professionals to work on your book — otherwise, you’d just do everything yourself. That said, you might want a bigger voice at the table than you’d be afforded by a traditional publisher, where design and marketing efforts often proceed apace without authorial input. If you want access to experts but don’t want to be steamrolled by their expertise, hybrid publishing might be right for you. It’ll let you hit the sweet spot between the freedom of self-publishing and the structure of traditional publishing.
Note: Ardain Isma is a novelist and editing manager at CSMS Magazine . He heads the Center for Strategic and Multicultural Studies. He also teaches Introduction to Research Methods at Embry Riddle University. To see his books, click here.
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