In my short piece yesterday, I suggested that any book release should be done post-corona. Some folks agree, on Facebook in particular. However, few friends suggested that virtual book signings could temporarily replace the traditional ones. That might be possible, but for it to be successful, it would require the collaboration of a lot of entities—beginning with a marketing scheme designed by someone who is quite savvy in the business. Then, book retailers—Barnes and Noble and others—will have to collaborate. But you can still USE their online platforms. The trickiest thing would be the signing itself. How do you sign? I just don’t know.
If you’re an author who has already branded his name, people will still buy, and the publisher will ultimately choose the right moment for the spectacular release. However, if you’re a struggling writer who has to pick up the slack should things go down, you ought to think twice before you consider the virtual signing. As for me, I just don’t see how. Maybe you guys can offer some suggestions.
Note: Ardain Isma is a novelist and editing manager at CSMS Magazine . He heads the Center for Strategic and Multicultural Studies. He also teaches Introduction to Research Methods at Embry Riddle University. To see his books, click here.
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